For Heathen Brewing‘s holiday beer I designed this devilish Santa label for Reindeer Tears. I had a great time designing this! However, this almost wasn’t the final design. I had a completely different illustration that was on the verge of being approved. But I didn’t feel it was “dark” enough and ended up doing a last minute rough version of the below label which won over the folks at Heathen. If you’re ever in Vancouver, WA be sure to visit the good folks at Heathen Brewing and sample their amazing beers. Stock up on some Reindeer Tears and store it away. It will only get better with age.