Retro-Savini for IMATS
At this years International Make-Up Artist Trade Show (IMATS) in London one of the keynote speakers is make-up effects legend Tom Savini. I was asked to design a poster that would be placed in comic book shops advertising Mr. Savini. Because of the fact this poster would be in comic shops I decided very early on that I didn’t want to go for our usual slick and clean approach with simple gradients and such. Also, Mr. Savini is famous for his gore and monsters and many of the images I was coming across to use were, in my opinion, too disturbing to display publicly. So I decided to have some fun and go with a very retro movie poster look.
My first step in this process was looking at several old movie posters online and seeing what their palettes looked like and how they played with space. I had to move fast on this poster, needed to go out that same day, so I skipped any preliminary sketches and went right into designing the final. I already had a rough image in my mind of what it should look like anyway. I chose the photos I wanted did “cut-outs” in Photoshop. Then I slid them around and played with scale until I found a composition that I liked. Next I blurred and desaturated each image, duplicated each image three to four times and then changed each image to a different color to represent local color, shadow and highlights. Then I hid those color layers with opacity layer masks and using a brush painted in the shadows, highlights, etc.
Once that process was where I wanted it I flattened those layers and ran them through a couple filters to get rid of the photo-real quality. Then using a new brush I painted over every image and blended them to make it look like an actual painting. I used this same process on the Nightbreed character in the bottom right. The background was made with gradients and dry brush scumbling. There were some other layers and techniques that I did but that’s basically my process.
The border, background, yellow bar, white text box, lower right circle and large “Tom Savini” text were then all added in Photoshop. All the other text was done in Adobe InDesign. And like that I have a painterly retro-poster in less than a days work.










